TYPOGRAPHY
Niqo Robotics had defined RNZ Sans and Space Grotesk as the typefaces for their digital displays and brand collaterals. Across all the applications we have incorporated both the typefaces as per the context. The set of fonts were defined on the basis of major third scale.
ICONS
The icons were broadly classified into general, status, crops, farm details, bookings and weather.
COLOURS
The colour theme revolved around the brand identity.
Secondary
#542E91
Primary
#EBE70E
Neutral
#FFFFFF
#000000
VISUAL LANGUAGE
The directions for visual design was dictated by the Niqo Robotics' brand identity. The philosophy behind the brand is to liberate farmers from conventional means to their livelihood.
Here is a snippet of the attributes and values carried by Niqo Robotics
Rebellious
+ Courage
+ Ingenuity
Thoughts which gave us ideas for the theme
Breaking conventions, Strong Identity,
Reflection, Stark, Contrast, Sharp, Progressive,
Technology
FOUNDATIONS
INTRO
As part of the design process we were building up Niqo’s own design system. Keeping the brand identity as the direction for the visual theme we built the design system ground up. It helps us maintain consistency across all platforms without having to design components for each of the platforms separately.
Let's break down what went into building it.
Absorbing the brand identity
Defined colour styles using their brand colour palette.
Set up a type scale for digital products using their brand typefaces
Defined a spacing system.
Built custom Icon library.
Built component library for all the platforms with an effort to reuse, repeat components across all the platform
PRODUCTS
4
+
REVOLUTION IN
DESIGN
SYSTEM
ROBOTICS
AGRI TECH
COMPONENT LIBRARY
Mobile application components
Bot interface Components
Dashboard Components
COMPONENTS
FEEL FREE TO REACH OUT
gauthamtr.mail@gmail.com
gauthamtr.mail@gmail.com
If you are curious to hear more insights, learnings from the project you can reach out to me @ gauthamtr.mail@gmail.com
